There are two opposing schools of thought
when it comes to frames. On the one hand there are those
people who say that frames are to be avoided at all costs
if you are trying to improve search engine rankings. The
other view says that provided frames are handled correctly
they should not hinder a better search engine ranking.
As with a lot of things in life the truth probably lies
somewhere in the middle. The important point to remember
if you are using frames is to make sure you use the NOFRAMES
take the guesswork out of finding keywords. One
of the key aspects in getting a higher search engine
ranking is picking the right keywords. When we talk
of keywords we mean keyphrases as most people search
using phrases not single words. Choosing the right keywords
and key phrases is critical to achieving an improved
search engine ranking. It’s a good idea to do some brainstorming
when choosing your keywords. Try to compile a list of
all possible keywords that your potential customers
would use to find your product or service. The secret
of picking high performance keywords is to aim for those
phrases that generate a lot of searches but at the same
time have limited competition. Choosing the right keywords
is essential in achieving a higher search engine ranking.
Wortracker is an excellent programme which you can use
to help you select the keywords.
The Title Tag
how to optimize your page title.
When search engine spiders crawl your website they give
a lot of weight to your page title. The search engine
crawler uses the title to judge what the site is about.
You should aim to place your most important keywords
at the beginning of your title tag. Remember that the
search engines will display your title as part of the
search results. Try and make the title attractive to
your potential visitors. The Title tag is an essential
part of getting a better search engine ranking.
Meta Description Tag
When the search engines return their results it is quite
often the contents of the description tag that is displayed
on the search engine results page. Use your keywords
in the description and make sure it is as appealing
as possible. The number of visitors you get will depend
to a large extent on how much they are attracted by
your description. In other words no point being on page
1 of the search results if nobody clicks on your site.
Meta Keywords Tag
Search engines are putting less and less emphasis on
the Meta Keywords tag. The keywords tag has been abused
in the past and improved search engine rankings are
less likely to be as a result of the keyword tag. Nevertheless
it can do your site no harm to enter your top keywords
into the Meta Keywords tag.
Remember that not all search engines use the description
tag. This means that the results shown on the search
page will be the first few lines of your body text.
Try to put your keywords at the beginning of your text
and remember to make them as appealing as possible.
You are trying to get people to click onto your page
rather than your competitors; so give them a reason
to visit your site. Try to make use of the heading tags
and if possible use some bulleted lists. Place keywords
within your text in a natural way and do not spam the
engines by cramming your text with keywords.
When you insert an image into your webpage one of the
image properties is the Alt tag. In the description
of your image mention your keywords. The keywords in
your alt tag will not necessarily give you an immediately
higher search engine ranking but they will certainly
not harm your chances.
We have just skimmed the surface of how to get better
search engine rankings. There are many other considerations
including, quality links, effective use of sitemaps,
directory listings, site structure and content. What
we have tried to do here is to put you on the right
road to improved search engine rankings. Good luck.
FREE keywords ranking report
tracking your progress.
Get a free keywords ranking report. We are offering
you the chance to get a free keywords ranking report.
This report will show you your keyword listings in the
first 30 positions on Google,MSN and Yahoo. It will
also give you details of your listings for the top 5
keywords plus an analysis by URL and keyword. To get
your report simply email
your name, website address and your top 10 keywords